Leading Consultant Demystifies Gallery Market
Emerging fine art photographers who are seeking to get a foot in the door of the gallery market can get some expert advice in a special event at Photoworks on November 7. In a seminar titled “Presenting Your Work to the Fine Art Community,” marketing consultant/educator Mary Virginia Swanson will provide insights into the most efficient and effective avenues for introducing your work to industry professionals towards presenting your work in the collectible fine art market. The event takes place in Room 201 of Glen Echo’s Arcade building, 9:30 to 11:30 am. Swanson’s book, The Business of Photography: Principles and Practices, will be available at a substantial discount. $25 pre-registration, $30 at the door. Call 301-634-2276 or 301-229-4313 for information.
Swanson will discuss the strategies surrounding submitting work to national and international juried exhibitions and portfolio review events such as FotoWeek DC, FotoFest, Photolucida and European festivals. Art fairs such as AIPAD and Photo LA will be discussed from the standpoint of assessing market trends and helping artists determine which dealers will be most appropriate for their work.
Swanson will also cover the professional practices necessary to effectively present your photographs in the market, as well as sharing examples of effective self-promotion materials in print and on-line formats.
About the Presenter: Mary Virginia Swanson makes it her goal to help photographers find the strengths in their work and identify appreciative audiences in today’s marketplace. Swanson has a diverse professional background, having coordinated educational, publication and exhibition programs for a wide range of institutions and businesses in our field, and is considered an expert in the area of marketing and licensing fine art. Swanson currently works individually with photographers as a marketing consultant and her workshops and lectures on the subjects of marketing awareness and opportunities have proven to aid countless photographers in moving their careers to the next level.
